A monochromatic navy engraving of a broad river winding through rolling wooded hills, with a small factory town and railway bridge in the distance.

Less chasing paperwork. More running your shop.

Keep your counter and website connected, see what is in stock and what is still owed, and give your staff a clearer next step. MFS Exchange brings your firearms business together, configured around the work your shop actually does.

Built Around Your Shop

Counter + WebsiteShared inventory
Firearm TransfersClear next steps
Marketplace SalesConnected orders
Getting StartedA planned rollout
Your StaffAccess by role
Daily BookkeepingLess re-entry
50+Clients Served
10+Years In The Industry
20+Distributor Integrations
DirectSupport
Trusted By

Firearms Retailers Who Run On MFS

A slice of the FFLs, ranges, and 2A businesses we serve — from single-location shops to multi-channel operations doing tens of millions in volume. They all run on the same platform.

Alamo Boom
Alpha Armory
Arizona Firearms
ArkLaTex
Battlefield Tactical
Continental
Corded Arms
eCommerce Arms
Frisco Guns
G4G
Guns N Gear
HOP
Jarhead
LGG
Louie G
Pew Pews
Punisher Built
RHT
The Gun Shop
The Modern Sportsman
True North
Webb's Place
X-Ring
Zack Sports
NeoMag
Wirthwein
Shivworks
The American Roaster
SierraTac
Baker Rifle
What Clients Say

In Their Words

Real feedback from firearms retailers running on the platform. We're proud of every one of these.

We grew our eCommerce by a huge percentage year over year by working with Monarch — and had fun doing it.

If you're in eCommerce and want a firm that cares about your business and wants you to succeed, this is the place.

We went through several eCommerce providers. All of them had cookie-cutter solutions that worked okay, but their ability to adapt to changing market conditions was severely limited.

Once we switched to Monarch Wave, all of that went away. Their communication, care, and expertise cannot be measured against the competition. The team at Monarch surpasses all expectations and can innovate unique solutions for your situation.

Every idea you put forward will be treated with respect. If it can and should be done, it will happen. If it cannot or should not, you'll receive a clear and kind explanation, and most often a different way to reach your goal.

I could go on and on about the virtues of these people, but you'd stop reading, so let me sum up the two things that matter most in business: we grew our eCommerce by a huge percentage year over year by working with Monarch — and had fun doing it. We can all make money, but making more while enjoying an uplifting, no-stress environment with a good partner is the best way to do it.

Patrick Coburn G4G Sports

No matter how complex or specific the request is, he somehow finds a way to execute it — usually within hours, not days or weeks.

Working with Alex and Monarch has been one of the best business decisions we've made. Alex is incredibly skilled, responsive, and talented at turning ideas into reality almost immediately.

What really sets him apart is his ability to understand exactly what you want, improve on the vision, and deliver a polished final product that exceeds expectations. From design to functionality, everything is handled professionally and efficiently.

If you're looking for someone to build or design a website, I highly recommend Alex and the Monarch team. The level of service, speed, and technical ability is honestly hard to find today.

Mark Harroch Frisco Guns

They deliver as promised and always go above and beyond to make things happen.

Alex and the Monarch team have been awesome. Handing over our website maintenance and creation was painless.

Roy Rhodes Punisher Built

No curve balls — just solutions that enabled Alpha Armory to start its online presence.

If you're looking for a business partner who works as hard as you do, Alex and the Monarch team are a great choice.

When Alpha Armory decided to expand into eCommerce, multiple vendors were contacted. Alex and his team provided cost effective solutions and a clear path on how to implement them. No curve balls, just solutions that enabled Alpha Armory to start its online presence.

The technical expertise, industry knowledge, professionalism, and patience that Alex and his team provide truly set them apart.

Stergios Symeonidis Alpha Armory

After thirteen years in this business, working with Monarch Wave is the easiest tech relationship we've ever had hands down.

Finding the right tech partner in our industry has proven to be difficult. We've worked with several over the years, and the pattern was always the same: closed on Friday, back Monday, and good luck if something broke between.

Every Black Friday before Monarch Wave was a stress event — site issues, sales lost, no one to call.

Monarch Wave is the first partner we've worked with where someone is always there. If something goes down, they see it before we do. When there isn't a clean solution to a problem, they brainstorm with us instead of pointing at a knowledge base.

They listen, they respect what we know about our business, and they bring real expertise to ours.

Cassie Coburn G4G Sports
A Clearer Day At The Shop

Your staff should know what happens next.

A customer is waiting at the counter. A transfer just arrived. Someone needs a repair update, and the day's payments still need to be counted. MFS keeps the details together so your team can get on with the work.

A bald eagle above a mountain valley, illustrated in dithered indigo and antique gold.
At The Counter

Keep The Sale Moving

Find the customer, ring up the items and collect payment. Hold a sale when you need to step away, then pick it back up with its details intact. Staff access is configured for the work each person handles.

On The Shelf

Know What You Actually Have

Keep local stock distinct from distributor availability. Receive firearms and accessories, record what you paid, and use stock counts to find differences before they become another surprise at the register.

In The Shop

Keep Track Of What Is Owed

Follow repairs, layaway balances, consignments and incoming transfers against the customer record. Your team can see the work still open, the payment history and the next pickup step.

At Day's End

Make Sense Of The Numbers

See sales, collected payments and actual costs in their own reports. Connect QuickBooks for daily accounting summaries, with account mapping and a preview period before live posting begins.

From Receiving To Pickup

Keep the details with the item. Through the whole sale.

A product arriving, a customer paying and a firearm leaving the store are different steps. MFS helps your team follow each one without piecing the story together from notes and separate screens.

01

Receive It Once

Record quantities, costs and serials as inventory arrives, including purchases made outside distributor feeds. The POS and website share the same local catalog; connected marketplaces update through automated sync.

02

See The Payment And The Customer

Keep the order, customer and collected payments together. A held sale or incoming transfer remains visible, so the next employee can see what has happened and what still needs attention.

03

Follow Through To Pickup

Assign serials, prepare the bound-book disposition and follow the required check and release steps. Taking payment does not itself clear a firearm for transfer. Pickup assignments and notifications help staff coordinate the handoff.

Getting Started

Switch with a plan for the shop you already run.

Your inventory, customer balances and daily routines matter. We start by reviewing your current setup and agree on the work needed to get your team ready.

The StepWhat We Work ThroughWhat You Can Expect
Understand your shopYour counter, website, service work, bound book and sales channels.A scope based on the workflows you use, with a rollout timeline agreed up front.
Review your dataAvailable product and customer exports, inventory counts and outstanding balances.A migration plan that identifies what can be brought over and what needs reconciliation.
Configure the setupStaff access, payments, compatible hardware, integrations and store rules.A workspace prepared for your team and the work they handle.
Practice the workWalk through representative sales, receiving and pickup flows with your team.Time to ask questions and check the setup before using it with customers.
Plan the launchConfirm readiness, the cutover and any remaining follow-up work.A clear next step and an MFS team you can contact as your shop gets going.
  1. Understand your shop

    We review your counter, website, service work, bound book and sales channels, then agree on the scope and rollout timeline.

  2. Review your data

    We check available product and customer exports, stock counts and outstanding balances, then plan what can move over and what needs reconciling.

  3. Configure the setup

    We configure staff access, payments, compatible hardware, integrations and store rules around the work your team handles.

  4. Practice the work

    Your team walks through sales, receiving and pickup, with time to ask questions and check the setup before using it with customers.

  5. Plan the launch

    We confirm readiness, plan the cutover and agree on any follow-up work. You know what happens next and who to contact.

Your existing tools are part of the conversation

We review your website, hardware and service accounts before recommending changes. FastBound and Orchid remain separate bound-book services, with different integration capabilities. Your distributor relationships stay yours; purchases made outside the feeds can still be received into inventory.

A counter your team can work from.

Start with the work your employees do every day: find a customer, check local stock, ring up the order and see what is still outstanding. We configure the modules and staff access around your shop, with connected workflows for the services and sales channels you use.

  • Find customers and their orders
  • Keep local and distributor stock clear
  • Hold and resume a sale
  • Follow payments and pickup steps
  • Manage repairs and consignments
  • Track layaway balances
  • Run range and member visits
  • Review daily sales and tenders
  • Prepare QuickBooks summaries
  • Work from shared order queues
  • Automate routine follow-up
  • Rent storage lockers
  • Take inventory to gun shows
See Pricing
MFS point-of-sale demo showing a searchable product catalog, range memberships and rentals, and an empty customer cart with checkout controls.
Point of sale · Demo environment

Connected To The Workday

SalesCounter & website
StockLocal & distributor
TeamAccess by role
BooksSales & tenders

Everything The Counter & The Cart Need

Explore the work you want to make easier. Each page walks through the problem, how MFS helps, and the capabilities and connections behind it.

Point Of Sale

Keep a sale moving from customer lookup to payment, with held orders, returns and pickup details close at hand.

Explore

Action Center & Automations

See every order that needs a person in shared queues, and let rules handle the routine follow-up.

Explore

Inventory Management

Know what is on your shelves, what came from a distributor and what each item actually cost you.

Explore

Product Search

Help customers and staff find the right gun by model, caliber or SKU, with instant results and filters.

Explore

GunBroker · Built For Volume

Manage marketplace listings and imported orders from your store, with pricing, stock updates and exceptions you can review.

Explore

FastBound Integration

Carry receiving and serial details into your FastBound workflow, with less repeated entry between systems.

Explore

Smart Shipping

Account for different shipment sources at checkout and compare carrier rates when your team buys a label.

Explore

MAP Enforcement

Configure public, member and in-store pricing around your product mix and manufacturer requirements.

Explore

Compliance Tools

Keep required checks, buyer information and release steps visible as a firearm moves through the sale.

Explore

Range & Memberships

Bring bookings, member benefits, rentals and range charges into the same customer workflow as retail.

Explore

Services, Layaway & Consignment

See the work in progress, who owns each item and what is still owed across repairs, layaways and consignments.

Explore

Storage Lockers

Rent lockers for customers’ firearms with custody records, bound book entries and rent tracking.

Explore

Gun Shows

Plan a show, keep guns off sale while they’re away, and settle transfers and host payments.

Explore

Fraud Prevention

Give staff the lookup tools, screening decisions and customer warnings to review suspicious orders.

Explore

Employees

Set access for each employee and keep sales, hours and cash drawer activity tied to the person handling them.

Explore

Catalog, AI & Reporting

Clean up product information, put local inventory in view and get useful answers from your daily reports.

Explore

QuickBooks Sync

Send daily accounting summaries to QuickBooks without re-entering every retail transaction.

Explore

Distributors We Integrate With

RSR Group Lipsey's Davidson's Sports South Zanders Sporting Goods Bill Hicks & Co Hicks Inc. Iron Valley Supply Kinsey's Kroll International Amchar Wholesale Crow Shooting Supply Orion Wholesale 2nd Amendment Wholesale MGE Wholesale MSR Distribution Gun Accessory Supply CamFour Chattanooga Shooting Supply Countrywide Sports Tactical Gear Distributors
Pricing

A Clear Price For Your Core Platform.

Your POS, storefront, hosting and distributor feed subscription are included in the MFS Exchange plan. We review any separate service accounts and custom work with you before the build.

Need something custom?

Complex migrations, multiple locations and additional integrations are scoped around your operation. We'll review the data, connections and work involved before recommending a plan.

Third-party services such as your bound book, payment processing, QuickBooks, waiver provider, fraud protection and AI usage may have separate charges. Recurring memberships and gift cards also require compatible services. We confirm the requirements for your setup.

Talk To Us
Marketing Services

Help More Customers Find Your Shop

A useful website is the start. We can also help with local visibility, product content and campaigns suited to your business. Marketing services are scoped separately, so you can choose the help you need.

01

Social Media Ads

Reach relevant audiences with campaigns for eligible products and services, subject to each platform's advertising rules.

02

Google Ads

Connect eligible products and services with people actively searching, with campaign scope and performance reviewed together.

03

SEO

Make your local business information consistent and your pages easier to find and understand, with content and technical SEO support.

04

Media Buying

Put your message in publications, podcasts and networks that serve the customers you want to reach.

05

Graphic Design

Give your website, print material and campaigns a consistent look that customers recognize.

Let's Talk

What is slowing your shop down?

Tell us where the work gets stuck: inventory, transfers, bookkeeping, your website or the day-to-day counter flow. We'll walk through your setup, show you the relevant tools and work out whether MFS is a fit.