MGE Wholesale Integration For Firearms Retailers

What's Integrated

The MGE Wholesale Connection

Our MGE Wholesale integration runs against the same WooCommerce data model as the rest of MFS Exchange — meaning MGE inventory shows up alongside your local stock and your other distributor feeds as one unified catalog. That same catalog is what gets pushed out to your GunBroker listings, so the products you sell on every channel pull from a single source of truth.

Sync layer · FFL Cockpit. MGE Wholesale's catalog and inventory feed are delivered through FFL Cockpit, the same feed provider most WooCommerce-based platforms in this space use. We include the FFL Cockpit subscription in your MFS Exchange plan — you don't pay separately for it.

Full catalog sync — product data, attributes, images, and categories pulled from the MGE feed.
Near-real-time inventory — stock levels reflect MGE's availability on a ~20-minute sync cycle, with configurable buffers to prevent overselling between syncs.
Live pricing with markup rules — percentage or fixed markup, MAP enforcement, and per-product overrides.
MGE SKU prefix — every MGE product imports under the MGE prefix, so distributor stock is instantly distinguishable from your local SKUs and your other feeds.
Home-based dealer friendly — MGE supports home-based FFLs, so selling their catalog is open to dealers without a storefront.
Distributor-aware routing — every MGE product is tagged so reporting, shipping, and GunBroker logic all know it's distributor stock.
GunBroker syndication — list MGE inventory directly to GunBroker with auto-detection of distributor vs. local stock.

How dropshipping works. MGE's catalog, inventory, and pricing sync automatically into MFS Exchange. Dropshipping is available on a case-by-case basis rather than across the whole catalog, and automated order submission isn't part of their integration — so when MGE dropships an order, it's placed with them directly. Your onboarding rep helps you confirm which products are dropship-eligible and walks you through the workflow.

Note on NFA / SOT. MGE's program does not include NFA / SOT dropship. If you need NFA / SOT, distributors like Orion, Bill Hicks, and 2nd Amendment Wholesale handle it, and we can route those products through them on the same platform.

How It Fits

One Catalog. Every Channel.

When you sell an MGE-stocked product on your site, your POS knows. When a counter sale moves your local copy of an item, their feed handles the next one. When you list to GunBroker, you can choose to syndicate local stock, MGE stock, or both. The point of the unified data model is that you stop thinking about which silo each unit lives in — the system handles it.

Getting Connected

What We Need To Wire MGE Up

MGE Wholesale runs on the same FFL Cockpit feed layer as the rest of our distributor integrations, so the setup is simple. For your MGE integration, we need your FTP Username and Password.

What we need from you

Your MGE FTP Username
Your MGE FTP Password

Don't have these handy? Your MGE sales rep can supply them. Once we have both, we connect the feed on our side and your MGE catalog starts syncing.

Plan Availability

Included With MFS Exchange

The MGE Wholesale integration is included at no additional cost. Your FFL Cockpit subscription is bundled into the $300/mo platform fee — you don't pay separately for the feed, for the integration, or for the unlimited distributor connections that come with it. MGE charges no signup fee to connect, so there's no distributor-side cost to get started.