The Orion Wholesale Connection
Our Orion Wholesale integration runs against the same WooCommerce data model as the rest of MFS Exchange — meaning Orion inventory shows up alongside your local stock and your other distributor feeds as one unified catalog. That same catalog is what gets pushed out to your GunBroker listings, so the products you sell on every channel pull from a single source of truth.
- Full catalog sync — product data, attributes, images, and categories pulled from the Orion feed.
- Near-real-time inventory — stock levels reflect Orion's availability on a ~20-minute sync cycle, with configurable buffers to prevent overselling between syncs.
- Live pricing with markup rules — percentage or fixed markup, MAP enforcement, and per-product overrides.
- Dropship routing — Orion-fulfilled orders are flagged and routed to them automatically; mixed-cart orders split correctly.
- NFA / SOT dropship support — Orion is one of the few distributors who'll dropship NFA / SOT inventory, and our integration handles it the same way as the rest of the catalog.
- Distributor-aware routing — every Orion product is tagged so reporting, shipping, and GunBroker logic all know it's distributor stock.
- GunBroker syndication — list Orion inventory directly to GunBroker with auto-detection of distributor vs. local stock.
One Catalog. Every Channel.
When a customer buys an Orion-stocked product on your site, your POS knows. When a counter sale moves your local copy of an item, their feed handles the next one. When you list to GunBroker, you can choose to syndicate local stock, Orion stock, or both. The point of the unified data model is that you stop thinking about which silo each unit lives in — the system handles it.
What We Need To Wire Orion Up
Orion has one of the simplest setups of any distributor in our network. One credential and we're done.
What we need from you
The API key for your Orion Wholesale account. If you don't have one on file, your Orion sales rep can supply it.
Included With MFS Exchange
The Orion Wholesale integration is included at no additional cost. Your FFL Cockpit subscription is bundled into the $300/mo platform fee — you don't pay separately for the feed, for the integration, or for the unlimited distributor connections that come with it.