Amchar Wholesale Integration For Firearms Retailers

What's Integrated

The Amchar Wholesale Connection

Our Amchar Wholesale integration runs against the same WooCommerce data model as the rest of MFS Exchange — meaning Amchar inventory shows up alongside your local stock and your other distributor feeds as one unified catalog. That same catalog is what gets pushed out to your GunBroker listings, so the products you sell on every channel pull from a single source of truth.

Sync layer · FFL Cockpit. Amchar Wholesale's catalog and inventory feed are delivered through FFL Cockpit, the same feed provider most WooCommerce-based platforms in this space use. We include the FFL Cockpit subscription in your MFS Exchange plan — you don't pay separately for it.

Full catalog sync — product data, attributes, images, and categories pulled from the Amchar feed.
Near-real-time inventory — stock levels reflect Amchar's availability on a ~20-minute sync cycle, with configurable buffers to prevent overselling between syncs.
Live pricing with markup rules — percentage or fixed markup, MAP enforcement, and per-product overrides.
AMC SKU prefix — every Amchar product imports under the AMC prefix, so distributor stock is instantly distinguishable from your local SKUs and your other feeds.
NFA / SOT dropship support — Amchar is one of the distributors who'll dropship NFA / SOT inventory, and the catalog handles it the same way as the rest of the feed.
Home-based dealer friendly — Amchar supports home-based FFLs, so selling their catalog is open to dealers without a storefront.
Distributor-aware routing — every Amchar product is tagged so reporting, shipping, and GunBroker logic all know it's distributor stock.
GunBroker syndication — list Amchar inventory directly to GunBroker with auto-detection of distributor vs. local stock.

How fulfillment works. Amchar's catalog, inventory, and pricing sync automatically, and Amchar dropships orders — including NFA / SOT — directly to your customers. Automated order submission isn't part of their integration, so dropship orders are placed with Amchar directly rather than pushed through the feed. Your onboarding rep walks you through that workflow at setup.

How It Fits

One Catalog. Every Channel.

When a customer buys an Amchar-stocked product on your site, your POS knows. When a counter sale moves your local copy of an item, their feed handles the next one. When you list to GunBroker, you can choose to syndicate local stock, Amchar stock, or both. The point of the unified data model is that you stop thinking about which silo each unit lives in — the system handles it.

Getting Connected

What We Need To Wire Amchar Up

Amchar Wholesale runs on the same FFL Cockpit feed layer as the rest of our distributor integrations, so the setup is simple. For your Amchar connection, we need your API Key.

What we need from you

Your Amchar API Key

Don't have your API key handy? Your Amchar sales rep can supply it. Once we have it, we connect the feed on our side and your Amchar catalog starts syncing.

Plan Availability

Included With MFS Exchange

The Amchar Wholesale integration is included at no additional cost. Your FFL Cockpit subscription is bundled into the $300/mo platform fee — you don't pay separately for the feed, for the integration, or for the unlimited distributor connections that come with it. Amchar charges no signup fee to enable dropshipping, so there's no distributor-side cost to get connected.