The Bill Hicks Connection
Our Bill Hicks integration runs against the same WooCommerce data model as the rest of MFS Exchange — meaning Bill Hicks inventory shows up alongside your local stock and your other distributor feeds as one unified catalog. That same catalog is what gets pushed out to your GunBroker listings, so the products you sell on every channel pull from a single source of truth.
- Full catalog sync — product data, attributes, images, and categories pulled from the Bill Hicks feed.
- Near-real-time inventory — stock levels reflect Bill Hicks' availability on a ~20-minute sync cycle, with configurable buffers to prevent overselling between syncs.
- Live pricing with markup rules — percentage or fixed markup, MAP enforcement, and per-product overrides.
- Dropship routing — Bill Hicks-fulfilled orders are flagged and routed to them automatically; mixed-cart orders split correctly.
- NFA / SOT dropship support — Bill Hicks is one of the distributors who'll dropship NFA / SOT inventory, and our integration handles it the same way as the rest of the catalog.
- Distributor-aware routing — every Bill Hicks product is tagged so reporting, shipping, and GunBroker logic all know it's distributor stock.
- GunBroker syndication — list Bill Hicks inventory directly to GunBroker with auto-detection of distributor vs. local stock.
One Catalog. Every Channel.
When a customer buys a Bill Hicks-stocked product on your site, your POS knows. When a counter sale moves your local copy of an item, their feed handles the next one. When you list to GunBroker, you can choose to syndicate local stock, Bill Hicks stock, or both. The point of the unified data model is that you stop thinking about which silo each unit lives in — the system handles it.
What We Need To Wire Bill Hicks Up
Bill Hicks has the simplest connection of any of our distributors on the integration side — we just need one piece of info from you. The catch is that your account has to be enabled for dropshipping by their IT team first, and that requires a short email from you to the right person.
What we need from you
- Your Bill Hicks account number
What you need to do at Bill Hicks
Your Bill Hicks account needs to be enabled in their dropshipping setup before the integration will work. Send a short email to their IT contact:
Included With MFS Exchange
The Bill Hicks integration is included at no additional cost. Your FFL Cockpit subscription is bundled into the $300/mo platform fee — you don't pay separately for the feed, for the integration, or for the unlimited distributor connections that come with it.