Kinsey's Integration For Firearms Retailers

What's Integrated

The Kinsey's Connection

Our Kinsey's integration runs against the same WooCommerce data model as the rest of MFS Exchange — meaning Kinsey's inventory shows up alongside your local stock and your other distributor feeds as one unified catalog. That same catalog is what gets pushed out to your GunBroker listings, so the products you sell on every channel pull from a single source of truth.

Sync layer · FFL Cockpit. Kinsey's catalog and inventory feed are delivered through FFL Cockpit, the same feed provider most WooCommerce-based platforms in this space use. We include the FFL Cockpit subscription in your MFS Exchange plan — you don't pay separately for it.

Full catalog sync — product data, attributes, images, and categories pulled from the Kinsey's feed.
Near-real-time inventory — stock levels reflect Kinsey's availability on a ~20-minute sync cycle, with configurable buffers to prevent overselling between syncs.
Live pricing with markup rules — percentage or fixed markup, MAP enforcement, and per-product overrides.
KIN SKU prefix — every Kinsey's product imports under the KIN prefix, so distributor stock is instantly distinguishable from your local SKUs and your other feeds.
Dropship routing — Kinsey's-fulfilled orders are flagged and routed to them automatically; mixed-cart orders split correctly.
Home-based dealer friendly — Kinsey's supports home-based FFLs, so the dropship program is open to dealers without a storefront.
Distributor-aware routing — every Kinsey's product is tagged so reporting, shipping, and GunBroker logic all know it's distributor stock.
GunBroker syndication — list Kinsey's inventory directly to GunBroker with auto-detection of distributor vs. local stock.

Note on NFA / SOT. Kinsey's dropship program covers standard firearms, ammunition, optics, and accessories — it does not include NFA / SOT items. If you need NFA / SOT dropship, distributors like Orion, Bill Hicks, and 2nd Amendment Wholesale handle it, and we can route those products through them on the same platform.

How It Fits

One Catalog. Every Channel.

When a customer buys a Kinsey's-stocked product on your site, your POS knows. When a counter sale moves your local copy of an item, their feed handles the next one. When you list to GunBroker, you can choose to syndicate local stock, Kinsey's stock, or both. The point of the unified data model is that you stop thinking about which silo each unit lives in — the system handles it.

Getting Connected

What We Need To Wire Kinsey's Up

Kinsey's runs on the same FFL Cockpit feed layer as the rest of our distributor integrations. For your Kinsey's connection, we need the following:

What we need from you

Dropship API Key
Dealer API Key
Product Feed FTP Username
Product Feed FTP Password

Don't have these handy? Your Kinsey's sales rep can supply any you don't have on file. Once we have all four, we connect the feed on our side and your Kinsey's catalog starts syncing.

Plan Availability

Included With MFS Exchange

The Kinsey's integration is included at no additional cost. Your FFL Cockpit subscription is bundled into the $300/mo platform fee — you don't pay separately for the feed, for the integration, or for the unlimited distributor connections that come with it. Kinsey's charges no signup fee to enable dropshipping, so there's no distributor-side cost to get connected.