The Hicks Inc. Connection
Our Hicks Inc. integration runs against the same WooCommerce data model as the rest of MFS Exchange — meaning Hicks Inc. inventory shows up alongside your local stock and your other distributor feeds as one unified catalog. That same catalog is what gets pushed out to your GunBroker listings, so the products you sell on every channel pull from a single source of truth.
- Full catalog sync — product data, attributes, images, and categories pulled from the Hicks Inc. feed.
- Near-real-time inventory — stock levels reflect their availability on a ~20-minute sync cycle, with configurable buffers to prevent overselling between syncs.
- Live pricing with markup rules — percentage or fixed markup, MAP enforcement, and per-product overrides.
- Dropship routing — Hicks Inc.-fulfilled orders are flagged and routed to them automatically; mixed-cart orders split correctly.
- Distributor-aware routing — every Hicks Inc. product is tagged so reporting, shipping, and GunBroker logic all know it's distributor stock.
- GunBroker syndication — list Hicks Inc. inventory directly to GunBroker with auto-detection of distributor vs. local stock.
One Catalog. Every Channel.
When a customer buys a Hicks Inc.-stocked product on your site, your POS knows. When a counter sale moves your local copy of an item, their feed handles the next one. When you list to GunBroker, you can choose to syndicate local stock, Hicks Inc. stock, or both. The point of the unified data model is that you stop thinking about which silo each unit lives in — the system handles it.
What We Need To Wire Hicks Inc. Up
Hicks Inc. uses an FTP-based integration. We need your FTP username and password — your Hicks rep can provide them if you don't have them on file.
What we need from you
- Your Hicks Inc. FTP username
- Your Hicks Inc. FTP password
If you don't have these handy, your Hicks Inc. sales rep can supply them. They are different from your website login credentials.
# sign matters. Hicks Inc.'s FTP username must include the # sign in front of your customer number. So if your customer number is 12345, the FTP username you send us is #12345. This is easy to miss — the integration will not work if the # is dropped. When your rep sends you the credentials, double-check the username starts with # before forwarding it to us.
Included With MFS Exchange
The Hicks Inc. integration is included at no additional cost. Your FFL Cockpit subscription is bundled into the $300/mo platform fee — you don't pay separately for the feed, for the integration, or for the unlimited distributor connections that come with it.