The Iron Valley Supply Connection
Our Iron Valley Supply integration runs against the same WooCommerce data model as the rest of MFS Exchange — meaning Iron Valley inventory shows up alongside your local stock and your other distributor feeds as one unified catalog. That same catalog is what gets pushed out to your GunBroker listings, so the products you sell on every channel pull from a single source of truth.
- Full catalog sync — product data, attributes, images, and categories pulled from the Iron Valley feed.
- Near-real-time inventory — stock levels reflect Iron Valley's availability on a ~20-minute sync cycle, with configurable buffers to prevent overselling between syncs.
- Live pricing with markup rules — percentage or fixed markup, MAP enforcement, and per-product overrides.
- IRV SKU prefix — every Iron Valley product imports under the IRV prefix, so distributor stock is instantly distinguishable from your local SKUs and your other feeds.
- Dropship routing — Iron Valley-fulfilled orders are flagged and routed to them automatically; mixed-cart orders split correctly.
- Distributor-aware routing — every Iron Valley product is tagged so reporting, shipping, and GunBroker logic all know it's distributor stock.
- GunBroker syndication — list Iron Valley inventory directly to GunBroker with auto-detection of distributor vs. local stock.
One Catalog. Every Channel.
When a customer buys an Iron Valley-stocked product on your site, your POS knows. When a counter sale moves your local copy of an item, their feed handles the next one. When you list to GunBroker, you can choose to syndicate local stock, Iron Valley stock, or both. The point of the unified data model is that you stop thinking about which silo each unit lives in — the system handles it.
What We Need To Wire Iron Valley Up
Iron Valley Supply runs on the same FFL Cockpit feed layer as the rest of our distributor integrations, so the setup is simple — we just need one thing from you.
What we need from you
- Your Iron Valley customer number
For your Iron Valley connection, we just need your customer number.
Included With MFS Exchange
The Iron Valley Supply integration is included at no additional cost. Your FFL Cockpit subscription is bundled into the $300/mo platform fee — you don't pay separately for the feed, for the integration, or for the unlimited distributor connections that come with it. Iron Valley charges no signup fee to enable dropshipping, so there's no distributor-side cost to get connected.