The People Behind the Platform

Monarch Firearms Solutions was built on a simple idea: the firearms industry deserves the same caliber of marketing and technology that every other sector takes for granted. Our team brings together deep industry knowledge with real technical expertise — so you get solutions that actually understand your business.

Alexander Riddle

Founder

Founded MFS to bridge the gap between the firearms industry and modern digital strategy. Leads the majority of backend development alongside setting the technical and strategic direction for the company.

Anthony Riddle

Account Manager

The point of contact who keeps every project on track. Works closely with clients to translate business goals into clear deliverables — and makes sure nothing falls through the cracks.

Zarko Pesic

Lead Web Developer

Designs and builds the frontend of MFS client ecommerce sites — translating brand identity into polished, conversion-focused storefronts that look sharp and work seamlessly across devices.

Arianda Gardner

Social Media Manager

Develops the content strategy and runs the campaigns that keep clients visible where it matters. Understands the nuances of marketing in a heavily regulated industry and knows how to work within them.

Alvin Lim

Graphic Designer

Creates the visual identity and design assets that make firearms brands look as professional as they operate — across web, print, and digital advertising.