eCommerce Platform
Built for Firearm Businesses
A complete eCommerce solution designed specifically for firearms, parts, and accessories retailers.
Bound Book Integration
Dropshipping Support
Everything You Need to Sell Online
Powerful features designed specifically for firearm businesses, from inventory management to compliance.
Compliance Built-in
Automated FFL verification, age restrictions, and shipping restrictions handled automatically.
Lightning Fast
Optimized performance and responsive design for the best shopping experience.
Advanced Analytics
Real-time insights into sales, inventory, and customer behavior.
Multi-Channel Selling
Sell across multiple platforms with synchronized inventory and orders.
Inventory Management
Track serial numbers, manage FFL items, and automate reordering.
Secure Payments
PCI-compliant payment processing with fraud prevention.
Features
Some of our most requested features:
Point of Sale
- Full POS terminal with product search by title, SKU, or UPC and category filtering
- Cash, card, gift card, and offline payment modes (Zelle, Cash App, or any custom method you want to log) including split payments across methods
- Hold and resume transactions, override prices, apply discounts, and add custom fees
- Create new products on the fly without leaving the terminal
- Search, create, and link customer profiles during checkout
- Create customer profiles instantly from a scanned driver’s license
- Multi-station support with terminal, cash drawer, and printer grouping per register
- User-to-station assignment for multi-register environments
- Thermal receipt printing with connected cash drawer support and customizable layouts
- Layaway, consignment, and customer buyback/trade-in support built into the terminal
Gunbroker Integration
- One-click or automatic product sync from WooCommerce to GunBroker as fixed-price or auction listings
- Bulk upload hundreds of products simultaneously with background processing
- Automatic relist for unsold items with optional price discounts and configurable attempts
- Up to 12 images synced per listing including featured and gallery images
- Category-based auto-sync maps WooCommerce categories to GunBroker categories for selective listing
- Flexible pricing engine with percentage markup, dollar markup, or fixed override modes
- Price rounding to whole dollar, 99 cents, or $5 increments
- Minimum price floors per product
- Real-time margin analysis dashboard accounting for GunBroker’s variable fees
- Make-an-Offer support with auto-accept and auto-reject thresholds — useful for selling below MAP by listing at MAP price and setting the auto-accept to the minimum price you’ll actually take
- Automatic local vs. dropship detection by SKU prefix with configurable stock buffers
- Real-time and batch inventory sync between WooCommerce and GunBroker
- Automatic order import with full buyer details and FFL dealer info
- Shipping tracking pushed back to GunBroker on order completion
- Webhook-driven real-time notifications for sales, bids, unsold items, and listing failures
- State exclusion lists for firearms and non-firearms
- California Prop 65 warnings configurable per product
- Automatic FFL requirement detection
- 8 dedicated admin pages for settings, listings, category mapping, sync status, bulk listing, shipping profiles, orders, and activity logs
- Per-product metabox with sync controls, status badges, and pricing previews
- Comprehensive activity logging with full request and response data
- Encrypted credential storage
Inventory Management
- Barcode restock scanner to update stock, create products, and pull distributor pricing
- Purchase order system for distributor inventory with custom order statuses
- Physical stock count tool with variance tracking and configurable thresholds
- Inbound item tracker for shipments to your store with “Ready for Pickup” transitions
- 13-month sales velocity reports grouped by manufacturer or category
Order Management
- Color-coded source badges distinguishing online vs. in-store orders
- Dedicated filter pages for in-store and online orders
- Complete customer purchase history viewable from the order screen
- Held order tracker with “days held” count for stale orders
- Shipping tracking auto-updates order status
- Open orders in new tab for faster workflow
Pricing & MAP Compliance
- MAP enforcement hides prices behind a See Price in Cart button or other enhanced methods, depending on manufacturer restrictions and requirements
- Member-only pricing so plan holders see the real selling price
- Separate in-store price fields for walk-in vs. online purchases
- FREE SHIPPING badges on eligible products
- SEO and schema data protected from MAP price leaks
- Custom distributor fees applied automatically by product source
- Local background check fee for in-store and local pickup orders
General Compliance
- California AB1263 compliance with disclaimer checkboxes, DOB collection, ID upload, and signature fees
- State-specific legal agreement checkboxes at checkout based on shipping or billing state
- FFL finder, document storage by FFL number, and embeddable FFL selection form
- USPS Form 1508 auto-populated from order data for firearms shipments
- PDF417 driver’s license barcode scanner to auto-fill addresses and speed up ATF Form 4473
Range Management
- Multiple lane tracking with real-time check-in/check-out and guest counts
- Lane-specific sales processing
- Advance reservations for customers
- Firearm rental tracking with return processing
- Bulk checkout to close multiple lanes simultaneously
- Digital waiver integration with Smartwaiver and OtterWaiver
- Configurable waiver triggers on range check-in, firearm purchase, rental, or any purchase
- Prefilled signing URLs with expiration tracking per customer
Services, Layaway & Consignment
- Gunsmithing work orders with customizable service types and status tracking
- Status workflow with technician assignment and customer tracking
- Consignment module with consignor profiles, commission rates, item pricing, photos, and status workflow
- Automatic FastBound acquisition creation for consigned firearms
- Layaway with configurable payment schedules across cash, card, and gift card
- Auto-converts to order when layaway is fully paid
- Buyback and trade-in processing with ID scanning and payment processing
- FastBound acquisition support for walk-in trades, estate items, police trade-ins, and more
Fastbound Integration
- Acquire and dispose firearms directly from the point of sale or WordPress admin backend
- Link items from your FastBound account to WooCommerce products
- Manufacturer mapping to normalize distributor values and prevent duplicate entries
- Attribute mapping to standardize caliber, action type, and other fields across distributors
- Eliminates near-duplicate attributes caused by slight naming variations between sources
- Supports multiple acquisition types including walk-in trade, estate, consignment, private purchase, and police trade-in
- Automatic acquisition creation for consigned firearms with serial number, manufacturer, and caliber data
Fraud Prevention
- Customer blacklist by name, email, phone, or IP address with reason tracking
- WhitePages API lookup to verify addresses and identity from the order screen
- NoFraud or ClearSale integration with automated screening, pass/fail/review mapping, and device fingerprinting
Employee Management
- 50+ granular role-based permissions across POS, range, consignment, layaway, work orders, time clock, and more
- Pre-built Manager and Cashier roles plus custom role creation
- Employee time clock with daily, weekly, and monthly hour summaries
- Cash drawer sessions with open/close balancing, pay-in/pay-out, and reconciliation history
Membership Management
- Tiered membership system with automatic discount application by tier
- Either free memberships based on variables like spend, or paid memberships
- Link multiple memberships to a single customer account
Product & Catalog Tools
- AI-enhanced listings using OpenAI models to generate titles, descriptions, and SEO metadata in bulk
- Attribute mapper to find and merge duplicate terms with audit logging
- Attribute alphabetizer to sort terms A-Z
- Local product badges and customer-facing filter for locally stocked items
- Duplicate GTINs allowed for multi-listing scenarios
- Quick scan in by UPC to add products to catalog
- Allows different in-store vs. online pricing
- Customizable, printable price tags and gun tags.
Reporting & Analytics
- Daily and monthly sales reports with payment method, employee, and station breakdowns
- Inventory reports across channels
- 13-month sales velocity tracker by manufacturer or category with charts
- Held order tracker and work order statistics dashboards
Distributors We Integrate With
Simple, Transparent Pricing
Choose the plan that’s right for your business
MFS Exchange Local
$1000 + $100/mo
Perfect for local stores & ranges
- All the features above, for those only listing & selling local inventory.
MFS Exchange Plus
$1500 + $300/mo
Everything in MFS Exchange Local plus….
- All the features above for those listing and selling local inventory, as well as unlimited distributor connections.
Enterprise
Request A Quote
Fully Custom Solutions
We can create a fully custom solution that fits your needs – just reach out!
Ready to Transform Your Online Sales?
Join the leading firearms retailers who trust MFS Exchange
